Whitney Carlson

Luna Brand Identity

Branding
Print
Social
Merch

Luna is a gymwear brand dedicated to empowering women through movement and confidence.

The challenge was to create a cohesive brand identity that reflects strength, elegance, and inclusivity. I focused on developing a visual language that blends sleek typography with a calming yet energizing color palette, mirroring the balance between grace and power.

Deliverables included branding, gymwear designs, and marketing collateral, all designed to communicate Luna’s mission of inspiring confidence and supporting women every step of the way.

Mixhers Rebrand

Branding
Print
Social
Packaging

The Mixhers rebrand was an exciting opportunity to refresh and reimage an already successful brand. Our creative team worked with an agency out of New York to execute our vision for the company to maintain the vibrancy and fun of our current brand, but build the trustworthy and credible supplement that you could see in stores nation wide.

I was responsible for executing the new brand across all platforms and mediums. While the agency set the strategic direction, I worked closely with both the agency and our brand team to ensure a seamless rollout of the brand identity. From digital assets to print materials, I translated the vision into tangible, cohesive designs that adhered to brand standards at every touchpoint. My role was critical in maintaining consistency and ensuring that the rebrand resonated with our business objectives.

Mixhers Ads

Social
Motion
Static

Mixhers has 14 products, each with their own unique design elements. Each ad needed to represent the Mixhers brand, while still being distrinctive from the other products. To ensure we reached the widest possible audience, all ads were formatted for Instagram, Facebook, and TikTok.

Mixkids Event + PR Campaign

Packaging
Print
Illustration

The Mixhers rebrand did not happen all at once, rather it was rolled out product-by-product. As each product was launched we looked for unique ways to create interest in the products.

For Mixkids our target demographic were pre-teens and their parents. So we focused on creating design assets that would appeal to a younger audience. We collaborated with Gabb and HydroJug in sending out a PR box to influencers with pre-teen children, and hosting a family event with free stickers, and product.

Chatbooks

Branding Application
Social
Motion
Illustration

Chatbooks products are easy, their brand is fun, and their customers are families. While working with them I edited videos, animated motion ads, created static designs, and illustrations.

Eden Brand Identity

Branding
Packaging
Print
Social

Eden is a luxury perfume brand that harmonizes the purity of nature with the allure of the forbidden. Inspired by the Garden of Eden, the brand identity exudes sophistication, mystery, and temptation.

The logo design features a sleek and elegant snake motif intertwined with a stylized serif font, symbolizing both beauty and intrigue. This visual language extends across all brand touchpoints, from packaging to digital assets, ensuring a cohesive and captivating presence.

Through thoughtful design and attention to detail, Eden captures the essence of indulgence and seduction, appealing to a discerning audience seeking both luxury and meaning.

Kinmundo Brand Identity

Branding
Social
Print
Illustration

On Kinmundo, families discover their own distinct culture - their unseen patterns, strengths and blind spots - and then receive customized guidance to help them become their best.

While creating Kinmundo’s brand, I embraced imperfections—hand-drawn elements and organic lines—mirroring the beauty and uniqueness of family dynamics. Just like no family is flawless, yet everything belongs, I design with purpose, blending creativity and meaning to tell powerful stories.

BYU Office of Information & Technology

Motion
Illustration
Branding Application

While working for BYU’s department of Information & Technology I had the opportunity to create this fun and informative video introducing Eduroam to campus.

All illustrations were designed in Adobe Illustrator then brought in to Adobe After Effects to have textures, and effects applied before being animated.

Personal Projects

Illustration
Motion

These projects are all things I made just for fun in my free time. I love doing vector based illustration in Adobe Illustrator and motion design in Adobe After Effects.