Whitney Carlson

Disney I Albion

Branding
Illustration
Email
Social

As Senior Designer, I helped lead the creative development of seven Disney × Albion collections, translating each collection’s unique story into a cohesive visual identity. Across launches including Harvest, Holiday, and Best of Friends, I developed campaign graphics, typography, color palettes, and illustration styles that extended across digital marketing, email, social, packaging, and PR.

I also served as Albion’s primary design contact with Disney, managing creative reviews and approvals throughout the licensing process. Each collection required balancing Disney’s established characters and brand standards with Albion’s visual identity, creating campaigns that felt distinct while remaining true to both brands.

Albion Marketing

Email
Social
Motion
Video
Marketing

Working closely with marketing stakeholders, I designed email and ad campaigns that supported engagement and conversion through clear messaging, thoughtful hierarchy, and consistent brand application.

Each element was designed with a mobile-first approach, using pacing, visual rhythm, and strategic calls to action to guide views through longer content without overwhelming them.

Mixhers Rebrand

Branding
Print
Social
Packaging

The Mixhers rebrand refreshed an established wellness brand while preserving the vibrant personality customers already loved. Working alongside a New York branding agency, our internal creative team helped evolve the brand into one that felt both playful and credible for national retail expansion.

I led the implementation of the new identity across digital, print, packaging, and marketing materials, collaborating closely with both the agency and internal stakeholders to ensure a consistent rollout across every customer touchpoint.

Mixhers Marketing

Social
Motion
Static

With 14 distinct products, each Mixhers campaign needed to maintain brand consistency while highlighting the unique personality of each supplement line.

I created static and motion advertisements optimized for Instagram, Facebook, and TikTok, adapting creative assets for multiple audiences while maintaining a cohesive visual system across the product portfolio.

Chatbooks

Branding Application
Social
Motion
Illustration

Chatbooks is built around making family memories easy to preserve through simple, joyful products. Working within an established brand, I created motion graphics, illustrations, static advertisements, and social content that reflected the company's playful personality.

Each piece was designed to reinforce the brand's approachable voice while engaging families across multiple digital channels.

Luna Brand Identity

Branding
Packaging
Print
Social

Luna is a gymwear brand focused on empowering women through movement and confidence. I created a visual identity that balances strength and elegance through refined typography, a calming yet energetic color palette, and a cohesive brand system.

The project included branding, apparel graphics, packaging, and marketing collateral, all designed to communicate Luna's mission of inspiring confidence and supporting women through every stage of their fitness journey.

Eden Brand Identity

Branding
Packaging
Print
Social

Eden is a luxury perfume concept inspired by the contrast between nature's purity and the allure of the forbidden. I developed a sophisticated visual identity rooted in the story of the Garden of Eden, using elegant typography, refined packaging, and symbolic design elements to create a sense of mystery and temptation.

The brand system extends across packaging, print, and digital applications to create a cohesive luxury experience.

Kinmundo Brand Identity

Branding
Social
Print
Illustration

Kinmundo helps families better understand their unique relationships, strengths, and patterns through personalized guidance. The brand identity embraces imperfection through hand-drawn illustrations and organic forms that reflect the individuality of every family.

The resulting visual system feels warm, approachable, and authentic while supporting both print and digital applications.

Personal Work

Illustration
Motion

These personal projects allow me to explore new creative techniques outside of client work. I enjoy combining vector illustration in Adobe Illustrator with motion design in Adobe After Effects to experiment with storytelling, animation, and visual style.

They serve as an ongoing creative outlet while helping me expand my illustration and motion design skills.