portfolio
Whitney Carlson
Disney I Albion Holiday Collection
As the Senior Designer for the Disney × Albion Holiday Collection, developing the typographic lockup, color palette, illustration style, and overall brand system. I translated the identity across multiple touchpoints—including digital ads, email campaigns, and a custom PR box—to create a cohesive and elevated customer experience.
As Albion's primary point of contact with Disney, I managed design reviews and approvals while guiding a total of 7 Disney Albion collections through Disney's licensing and brand compliance process.
Albion Advertising
Albion relies on elevated photography to communicate quality, fit, and lifestyle. As Senior Designer, I developed a flexible advertising system that maximized photography across TikTok, Instagram, Facebook, Google, and YouTube.
The scalable framework supported static, video, and GIF ads, enabling rapid creative testing, audience targeting, and ongoing performance optimization while maintaining a cohesive brand presence.
Albion Email Marketing
Working closely with marketing stakeholders, I designed email campaigns that supported engagement and conversion through clear messaging, thoughtful hierarchy, and consistent brand application.
Each email was designed with a mobile-first approach, using pacing, visual rhythm, and strategic calls to action to guide readers through longer content without overwhelming them.
Luna Brand Identity
Luna is a gymwear brand focused on empowering women through movement and confidence. I created a visual identity that balances strength and elegance through refined typography, a calming yet energetic color palette, and a cohesive brand system.
The project included branding, apparel graphics, packaging, and marketing collateral, all designed to communicate Luna's mission of inspiring confidence and supporting women through every stage of their fitness journey.
Mixhers Rebrand
The Mixhers rebrand refreshed an established wellness brand while preserving the vibrant personality customers already loved. Working alongside a New York branding agency, our internal creative team helped evolve the brand into one that felt both playful and credible for national retail expansion.
I led the implementation of the new identity across digital, print, packaging, and marketing materials, collaborating closely with both the agency and internal stakeholders to ensure a consistent rollout across every customer touchpoint.
Mixhers Advertising
With 14 distinct products, each Mixhers campaign needed to maintain brand consistency while highlighting the unique personality of each supplement line.
I created static and motion advertisements optimized for Instagram, Facebook, and TikTok, adapting creative assets for multiple audiences while maintaining a cohesive visual system across the product portfolio.
Chatbooks
Chatbooks is built around making family memories easy to preserve through simple, joyful products. Working within an established brand, I created motion graphics, illustrations, static advertisements, and social content that reflected the company's playful personality.
Each piece was designed to reinforce the brand's approachable voice while engaging families across multiple digital channels.
Eden Brand Identity
Eden is a luxury perfume concept inspired by the contrast between nature's purity and the allure of the forbidden. I developed a sophisticated visual identity rooted in the story of the Garden of Eden, using elegant typography, refined packaging, and symbolic design elements to create a sense of mystery and temptation.
The brand system extends across packaging, print, and digital applications to create a cohesive luxury experience.
Kinmundo Brand Identity
Kinmundo helps families better understand their unique relationships, strengths, and patterns through personalized guidance. The brand identity embraces imperfection through hand-drawn illustrations and organic forms that reflect the individuality of every family.
The resulting visual system feels warm, approachable, and authentic while supporting both print and digital applications.
Personal Work
These personal projects allow me to explore new creative techniques outside of client work. I enjoy combining vector illustration in Adobe Illustrator with motion design in Adobe After Effects to experiment with storytelling, animation, and visual style.
They serve as an ongoing creative outlet while helping me expand my illustration and motion design skills.